All Good Things Must End…

Some people claim that blogs are obssesed with traffic and I agree.  And to be fair- traffic is also a huge player in papers, commercials and radio. Fees and ad rates are set by trafficing. Newspapers ARE DYING, but it is because of their own dumb
choices and mistakes. Circulation is down- way down. The AJC is bleeding cash and readers yearly- the issue is how to stem the tide. They believe that they need to limit expenses and make cuts in features, writers and coverage. Guess what- that is why they will die. People want more features and talented writers. It seems so easy but as these papers are controlled by Large Meglo companies it will not end. They see it as a dollar sign and not for all that the papers can be.

 It is odd that Wall street Journal was the only Major paper to see
an increase in not only revenue but subscriptions. They also are
leading the wave of the migration to an online world. I do not see the papers lasting a long time unless they strive to IMPROVE and gutting book and arts sections are not the answer.

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